Nissan Leaf to Make Profitable Addition to Lineup

Recently we talked about the stellar response to the opening of the Leaf’s pre-ordering availability. Now it seems that just weeks after consumers were able to claim their own Leaf, Nissan is already projecting the Leaf to be the world’s first profitable electric vehicle.

Technology often comes at a price, to both consumers and manufactures. This is why hybrids typically are more costly than their gasoline-only counterparts. But to to the overwhelmingly positive response to the Leaf, and continual dealer inquiries about the vehicle such as those at Tacoma Nissan, the automaker expects that the Leaf will be a highly profitable vehicle with a mass appeal.

“We are making money at the price that we announced,” Mark Perry, Nissan’s director of North American product planning, told Reuters. “We priced the car to be affordable. We priced it for mass adoption.”

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Read more about the Nissan Leaf here on this blog.

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