Working with marketing classes at 10 universities across the country, Nissan is challenging students to devise advertising campaigns for the Nissan Cube that will run this spring across the campuses and surrounding communities involved in the program. The goal the campaigns, to the delight of Manchester CT Nissan dealers, will be to generate interest in the new compact Cube and be targeted to appeal exclusively to 18 to 24 year old consumers.
Nissan has recognized the Cube as being an incredibly unique product. Competing against segment mainstays like the Honda Element and edgy offerings such as the Scion xB, the Nissan Cube has to succeed with a young demographic according to Philadelphia Nissan dealers, but will also appeal to a wider audience looking for something youthful, fun, and distinctive.
The Nissan Cube is scheduled to go on sale on May 5th for around $14,000. Before it hits showrooms, one Nissan Dealer Connecticut suggests that interested buyers that want to learn a little more about the Cube can visit the vehicle’s official website and even order a brochure. Nissan says that 25,000 people have already requested material about the Cube, which hints at the appeal the vehicle will have when it finally hits showrooms.
Already the Nissan Cube is being featured in the NBC TV series “Heroes,” which appeals to the target college-aged demographic. Meanwhile, Nissan is eagerly waiting to see the marketing campaigns devised by college students. While the automaker is not going to get involved in the creative process, it does hope that the campaigns will somehow include local Nissan dealers, which a Boston used cars dealer hopes will help attract 18-24 year old buyers. Regardless, Nissan expects to learn something new about their target demographic and about how best to communicate with them.
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